Great Article on Mashable: Should Your Company Have a Social Media Policy?

Done in the lens of the 5 W's... here's a great article that helps you decide if your company should adopt such a policy. The reality is, this is still very new for a lot of people and many people want to help... but simply don't know how (or what and what not to discuss).

Even once you decide to embrace social, what's the best way to operationalize it? There are tons of options to automate messaging across all of your social sites. Which ones make the most sense for you to go after and how (your customers should already be telling you this one). Have ideas? Need ideas? Leave a comment...

From the article...

Companies are realizing that people are talking about them whether they like it or not. As a result, they’re deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.

Social media is quickly moving from an emerging form of communication to the mainstream. So, just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with Facebook (Facebook reviews) and all other new media venues.

Read the entire article...