Corporate Twitter Toolbox: Twitter Tools for the Enterprise (on Mashable)

Mashable is featuring a great article on top corporate Twitter tools to manage your social media engagement with your customers. From the article:

Twitter is a great listening post for companies to monitor conversations related to their brand and engage with customers; and there are a variety of tools available to help groups and corporations tweet, collaborate, and generally manage their Twitter (Twitter) workflows... Finding the right Twitter applications is a challenge for social media managers, though, because new apps seem to spring up each day and they often have overlapping feature sets.

The article covers the market leaders in each category, like Hootsuite...

Christine Jean Chambers, Interactive Producer and Online Media Planner for BET, uses Hootsuite to track which content is resonating with their audience. “For example, during the BET Awards ’09 in June, we took over the entire top 10 trending topics on Twitter, which is pretty extraordinary,” she said. “We monitored this flux of activity using Hootsuite and were able to gauge the success of the delivery of our content on Twitter precisely because of trackable links Hootsuite provides.”

Enjoy the entire article...